While at Grist.org, she gained several years of experience in social media outreach and community management on platforms such as Facebook, Twitter, YouTube, and Flickr.
- Growing Grist’s Twitter following from several hundred to more than 23,000 in 26 months, establishing it as a top five source of referral traffic to the website by 2010.
- From 2008 to 2009 she helped increase Grist’s Facebook fans by 194 percent.
- In February 2011 she participated on a panel examining “New Modes of Technology and Inter-generational Communication,” in a discussion sponsored by the National Endowment for the Humanities.
- She has advised other nonprofits on social media, including Cascade Harvest Coalition during their 2009 Eat Local for Thanksgiving video campaign.
- She gave a presentation on “Social Media for Social Change: Leveraging the Twitter Community for Environmental Change” in July 2009 at a Cool Twitter Conference.
Click below to see the webinar Ashley presented on social media strategy for nonprofits, which she created for Green Media Toolshed in February 2010: Better, Faster, Stronger: How nonprofits can better engage their members and the press through social media